Kim Kardashian Opens Trademarks for Children in Various Brands
Image source: sheenmagazine.com
Kim Kardashian has recently filed trademarks for her children, Saint and Chicago, to open up brands in the toy, skincare, and fashion industries. Being fathered by Kardashian’s ex-husband Kanye West, Saint and Chicago both have incredibly high value just from their name and association with the larger family. In particular, Chicago has a trademark under her name based around selling the entertainment service of celebrity appearances.
Kim Kardashian is quite famous for her entrepreneurship and business sense, being able to capitalize on her own name and the names of her children in various commercial outlets. This demonstrates a creative and shrewd acumen that many independent creatives and entrepreneurs can learn from. Once your name is trademarked and made marketable, you no longer have to stay stuck within one industry to earn value to your brand.