According to Independent.co, eye creams are the most diverse and varied of all skincare products. Due to this wide variety and appeal to diverse groups, eye creams are a major source of high earnings for brands that are either already in the market or those who have just launched.
In recent years, eye cream has gained popularity among several demographics from various ages. According to PinkNews.com, some eye creams have a waiting list of more than 10,000 people. With such huge waiting lists, large and small brands are realizing that producing eye cream is a very fast way to vastly increase revenue.
While consumers are still looking for the same benefits included in most eye creams, such as anti-wrinkle abilities for older users and deep-moisture abilities often sought after by younger demographics, brands have quickly realized the public demand for more luxury-based creams.
According to Allure.com, brands including Estee Lauder, Youth to the People, and Paula’s Choice have already launched luxury eye creams in 2022. By adding more expensive ingredients like collagen peptides and hyaluronic acid for acne, these companies have increased the overall cost of their completed eye cream, allowing for larger revenue per every eye cream bought. Additionally, ensuring that these products are mostly vegan and not tested on animals makes these luxury eye creams more desirable among the new generation.