With beauty standards constantly evolving, the revenue you can generate in the makeup industry has continued to grow. Several businesses and entrepreneurs ready to start their product revenue journey have watched as the world has become more aware of how we have affected the planet negatively. As a result, makeup companies have begun making products that are not only conscious towards the planet’s health, but towards more natural products for sensitive skin.
In the 1990s, many makeup lovers around the world started considering the health of their skin and the ingredients in their products for the first time. However, the focus was still on revenue and the bright pastel shades that created this money. Since 2022, marketing teams across the industry have cultivated the message of “conscious beauty,” a concept that takes into account the planet’s well-being as well as a focus on diversity in lifestyle and skin color. The six pillars of conscious beauty are: inclusivity, sustainability, ethical ingredients, transparency, and impact. The target demographic is searching for these six essential elements.
According to Byrdie.com, the beauty industry and many of the top tier brands in the beauty world (including Loral, Maybelline, and Olay) are changing not only their products, but also how they market them both in-store and online. These brands demonstrate deep consideration into their products’ natural ingredients and the effect they have on the planet, providing customers exactly what they want.
With the rise of this new niche in the beauty industry, now is the time for smaller beauty brands to jump into action. These brands are better equipped to take advantage of this new niche than larger brands who have to spend more resources to reformat their brand message. Releasing a new product that follows the six tiers of conscious beauty is another great way to increase your company’s revenue, using this new niche as a tool to make an impact this new demographic of beauty product users.
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