Bold Lipsticks are back
Image source: shopthemakeupdrawer.com
Mass Revenue has now entered the beauty world. Now, more than ever, small businesses and creatives are looking for inventive ways to launch a product that emits a stable revenue. These companies can now look to the beauty world for the answer.
The makeup industry has been a major source of revenue for brands in recent decades. With their bold, endless colors, lipstick, a major product within the beauty space, has allowed brands continue to increase their value. Lipstick was marketed entirely to women with its inception in the 1920s. In the 1950s, almost 98% of woman claimed to wear lipstick every day. In today’s market, according to morningconsult.com, 1/3 of men are now wearing lipstick alongside the vast majority of women. Furthermore, according to Premiumbeautynews.com, lipsticks represent one of the most dynamic segments since the beginning of the year. This demographic expansion proves that the lipstick market is only going to continue to grow, offering huge revenue opportunities for new and small brands looking to launch new products.
The majority of makeup polls indicate that consumers are still looking for the typical long-lasting lipstick that often dries down. with a new, bold lip color remaining a popular demand. What has changed is the customization option now being offered by many companies. This can be compared to The Function of Beauty’s custom shampoo and conditioner that takes into account consumers’ personal needs regarding their hair products. Lipstick brands such as Thrive Cosmetics have followed suit in the beauty world, now offering customizable lipstick with a variety of choices based on skin tone, moisture, and plumping abilities. These products are emboldened by customizable packaging as well, which can potentially hold clientele’s names and/or images stamped onto the applicator.
BUSINESS – For small beauty brands, now is the time to jump into this new trend in the lipstick world. Offering a customizable lipstick is a sure way to boost revenue and get your companies name on the must-have list. For small brands, customization doesn’t end there. To gain even more revenue, small brands can now open up many of their products to customization using popular products like foundation and concealer, which also takes into consideration skin type and tone. With such a wide variety of options available in this market, your brand can be sure to make its own unique products that have never been seen before.